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(A Review) “Let My People Go Surfing: The Education of a Reluctant Businessman” by Yvon Chouinard, Founder of Patagonia

crowbar-studios-let-my-people-go-surfingWith a title like “Let My People Go Surfing” you wouldn’t expect to find this book in the business section. However, as the saying goes … don’t judge a book by its cover. Dive in and you will find that the unique and common sense business philosophy of Yvon Chouinard, founder and owner of Patagonia, is anything but common.

In recent years, there has been a surge of companies from all business sectors that are discovering that embracing environmentally safe and sustainable business practices is not only good for the planet, but it can give them a competitive advantage and benefit their bottom line. In fact, it turns out that “going green” is saving companies hundreds of millions of dollars according to corporate leaders and a recent report released by the nonprofit, Environmental Defense Fund. However, this is not new news for Patagonia’s Chouinard, who has been walking the talk for several decades now.

Chouinard Equipment
Chouinard got his start as a mountain climber at age fourteen when he became a member of the Southern California Falconry Club, which trained hawks and falcons to hunt. Their leader taught them to rappel down cliffs to reach the falcon nests. The boys loved climbing and began to practice on the sandstone cliffs on the west end of the San Fernando Valley in California. From there, they set their sights on Tahquitz Rock in Palm Springs, and eventually Yosemite. At the time, climbers were using soft iron spikes, called pitons, which were driven into the mountain to secure their ropes. Unfortunately, the soft iron variety had to be left in the mountain, and often hundreds of pitons were required for each climb. Chouinard resolved to find a better way. After meeting Swiss climber, John Salathé, who made hard-iron pitons from Model A axles, Chouinard decided to start making his own reusable equipment. In 1957, he bought a used coal-fired forge and taught himself how to blacksmith. He made his first pitons from an old harvester blade and tested them on Lost Arrow Chimney and the North Face of Sentinel Rock in Yosemite.

He could forge two pitons an hour and charged $1.50 each. Soon, the word spread and friends were buying Chouinard’s steel pitons as fast as he could make them. He built a shop in his parent’s backyard, forging pitons during the winter and spending the rest of the year climbing. He sold his gear out of the back of his car to cover his expenses. Eventually, the demand overtook his supply and he had to start using more sophisticated machinery. He partnered with Tom Frost, a fellow climber and aeronautical engineer, and they refined their manufacturing process further and also sold their wares from a catalog.

Ironically, this business was to thrive and grow, despite his dim view of consumer culture. In “Let My People Go Surfing” Chouinard admits, “We took special pride in the fact that climbing rocks and icefalls had no economic value in society.” He and his fellow climbers were rebels who believed that “corporations were the source of all evil”. In the book, he explains, “The natural world was our home. Our heroes were Muir, Thoreau, and Emerson and the European climbers Gaston Rebuffat, Ricardo Cassin, and Herman Buhl. We were like the wild species living on the edge of an ecosystem – adaptable, resilient, and tough.” … all important attributes this “reluctant” businessman would later use to build a wildly successful retail empire, beginning with Chouinard Equipment, and later Patagonia.

By 1970, Chouinard Equipment had become the largest supplier of climbing gear in the United States. However, an unforeseen obstacle lay in their path. Their climbing equipment was beginning to chip away at the rock walls, leaving each climber with a less natural experience than the one before; and leaving the mountain permanently scarred in the process. This would be the first true test of Chouinard’s environmental resolve. Although pitons were the mainstay of their business, they eliminated them completely. As a replacement, they introduced aluminum chocks (wedges that can be inserted into cracks by hand rather than hammer). They included an editorial on the environmental hazards of pitons in their 1972 catalog and also added a 14-page essay by Sierra climber, Doug Robinson on the proper use of chocks, whose clarion call for clean climbing was met with enthusiasm by customers around the world. Almost immediately, the demand for pitons declined and they were selling chocks as fast as they could make them. They had taken a risk and customers responded to their authenticity with ever-increasing loyalty. They realized they were on to something.

Patagonia Clothing
Although Chouinard had been making corduroy knickers and double-seated shorts for years, his first true venture into the clothing business started with a rugby shirt that he bought on a winter hiking trip to Scotland. Constructed to withstand the rigorous game of rugby, it was perfect for climbing. The jersey was visually appealing with brightly colored stripes, and tough, with a collar that protected his neck from the climbing equipment. Back in the States, Chouinard wore it around fellow climbers and everybody wanted one. A new trend emerged. Soon they were also selling polyurethane rain ponchos and other outerwear suitable for climbing. 
They began to realize that clothing sales might be a way to support their marginally profitable hardware sales.

Patagonia Clothing was incorporated in 1979, and later became Patagonia, Inc. Named for the sparsely populated region at the southern end of South America that encompasses the southern section of the Andes Mountains; Chouinard felt this was a fitting label for his new company. He writes,

“To most people, especially then, Patagonia was a name like Timbuktu or Shangri-la — far-off, interesting, not quite on the map. Patagonia brings to mind, as we once wrote in a catalog introduction, ‘romantic visions of glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors.’ Our intent was to make clothing for those rugged southern Andes/Cape Horn conditions. It’s been a good name for us and it can be pronounced in every language.”

The next decade proved to be pivotal for Patagonia. The company gained popularity, not only in the outdoor community but also with mainstream fashion consumers as well. Chouinard notes, “From the mid-1980’s to 1990, sales grew from twenty million to one hundred million dollars. Malinda (his wife) and I were not personally any wealthier because we kept the profits in the company. In many ways growth was exciting.” He adds, “We were surrounded by friends who could dress however they wanted. People ran or surfed at lunch or played volleyball in the sandpit at the back of the building. … We never had to make a break from the traditional corporate culture that makes businesses hidebound and inhibits creativity. For the most part, we simply made the effort to hold our own particular tradition.”

However, new challenges lay ahead for the free spirited Patagonians. At home and abroad, they were seeing the devastating effects that human activity was having on the wilderness they loved. They became increasingly aware of the efforts being made by small groups of individuals to save these areas. To make matters worse, the 1990-91 recession hit, and Patagonia’s sales fell far short of established goals. In 1991, the firm’s primary lender drastically reduced its credit line, resulting in a severe cash pinch. After first freezing hiring and nonessential travel, the company was forced to lay off 20% of its work force.

The Patagonia “Philosophies”
During this time period, Chouinard became increasingly uncomfortable with Patagonia’s direction and he searched for a business philosophy that would work for their company. Patagonia had grown beyond its original niche as an outdoor marketer and Chouinard was concerned that it no longer matched his personal values.

Chouinard and his wife began to rethink Patagonia’s direction. Seeking professional advice, they flew to Florida to meet with a business consultant. A naturalist at heart, Chouinard explained to the consultant that he was concerned about the fate of the environment and was using Patagonia primarily to make money to use for environmental causes. The consultant advised that if this was his true goal, he should sell the business, keep a little for himself, and set up a foundation with the rest. The consultant’s suggestion was unsettling to the Chouinard’s, who returned to California with more questions than answers.

Chouinard took a group of his top managers to Argentina for a “walkabout” in the real Patagonia. As they roamed the mountains, they asked themselves questions like – Why were they in business in the first place? And, what kind of company did they want to be? And, most important, what could they do to minimize the environmental harm they caused as a company? They concluded that the money the company was contributing to environmental causes barely made a dent in the world’s problems and that the greatest good they could do would be to develop Patagonia as an example for other companies to emulate. Their idea was that companies could educate consumers to become environmentally responsible and, in turn, consumers could influence government policy.

Upon their return, they formed a board of directors comprised of trusted friends and advisors, and one member, author and ecologist, Jerry Mander, put into words the values that would became the foundation for the Patagonia “philosophies” as they applied to every aspect of their business, including product design, production, distribution, image, financial, human resource, management and their environmental philosophy. All future endeavors would be guided by their mission statement, “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”

“Build the Best Product, Cause No Unnecessary Harm”
Patagonia’s financial setback was a reality check that forced them to take stock of their operations across the board. Through the process of self-examination, they realized that if they were going to be part of the solution, they first needed to take responsibility for their own negative impact.

Chouinard vowed to examine everything Patagonia made, and resolved to do it all more responsibly. He even changed materials, switching in 1996 from conventional to organic cotton because it was less harmful to the environment – even though it initially tripled his supply costs. He created fleece jackets made entirely from recycled soda bottles. He vowed to create products durable enough and timeless enough that people could replace them less often, reducing waste.

“Use Business to Inspire and Implement Solutions to the Environmental Crisis”
No matter how well intentioned, Patagonia’s founder realized that everything they made created some waste and pollution. Therefore, he felt that the company had a responsibility to “pay for their sins until such a time that they hope they can stop sinning”. Patagonia had already begun pledging to give 2% of their profits (before taxes) to select non-profit environmental groups in the early 1980’s. As they became aware of more problems, they increased that amount until they had reached 10% by 1985. At that time, other companies had followed Patagonia’s lead and began similar programs, but this approach had many loopholes and ways for these companies to avoid giving. In 1996, Patagonia decided to increase the challenge by pledging 1% percent of their sales (not profits), whether they made money or not. This led to the creation of the 1% for the Planet initiative, an alliance of businesses pledging to donate at least 1% of sales toward active efforts to protect and restore our natural environment.

The “Let My People Go Surfing” Philosophy
Over the years, Chouinard has not only made waves in the marketplace, but his innovative human resources philosophies and management style have also overflowed into the workplace. The Patagonia employees who work in the offices, stores and distribution centers are paid fairly and receive good benefits. Many share the company’s values and are active in environmental and community causes.

Today, Patagonia is well known for its progressive work environment which includes generous health care, subsidized and on-site child care, flexible work schedules (yes, employees are encouraged to surf on company time when the waves are high at the local surf point – as long as deadlines are met) and paid time off for environmental internships. In fact, Patagonia supports environmental causes to the extent that they allow employees to leave their jobs for up to two months to work for an environmental group while still receiving a Patagonia paycheck and benefits. Furthermore, on the outside chance that an employee is arrested in an act of non-violent civil disobedience while supporting a cause, the company will even post bail under certain circumstances. Chouinard notes in his book,

“A certain void exists now with the decline of so many good institutions that used to guide our lives, such as social clubs, religions, athletic teams, neighborhoods, and nuclear families, all of which had a unifying effect. They gave us a sense of belonging to a group, working toward a common goal. People still need an ethical center, a sense of their role in society. A company can help fill this void if it shows its employees and its customers that it understands its own ethical responsibilities and then can help them respond to their own.”

Common Sense Conclusions
So what’s the bottom line? I believe the true bottom line of any business should be made in terms of common sense, as well as dollars and cents. As Chouinard notes, “There is no business to be done on a dead planet.” The continued viability of a business is unsustainable in the long-term if the resources it relies upon to stay in business are not managed responsibly … and that includes its human resources. And as every good surfer knows, balance is key. Companies should care about that more.

I hope you will consider reading this wonderful book. Chouinard’s philosophies and anecdotes will remain with you long after the last page is turned. His authenticity has inspired me to examine my own.

Thanks for reading.

Elizabeth

“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his own vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.” -Francois Auguste Rene Chateaubriand

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The City of Shaker Heights: Going green can be gorgeous!

FCBlog_House 2_Bay WindowThe weather in Northeast Ohio has been incredible this spring. Temperatures have been in the 70’s, with cool nights and just enough rain to keep everything green. Mother Nature delivered another picture-perfect day for the 10th annual Gracious Gardens of Shaker Heights garden tour, hosted by the Shaker Heights Historical Society.

The “Garden City”
The city of Shaker Heights originated as a planned garden community on the east side of Cleveland. Located on a plateau six miles from Lake Erie and 1050 feet above sea level, this parcel of land was formerly inhabited by the organization commonly known as the “Shakers”. Thus, the name Shaker Heights. Purchased and developed by railroad moguls, O.P. and M.J. Van Sweringen, the city was formally incorporated in 1912.
Lorategi-hiriaren_diagrama_1902
The community was loosely designed after the Garden City model of development created in 1898 by Sir Ebenezer Howard. This concept of urban planning featured self-contained communities surrounded by “greenbelts” containing a balance of residences, industry and agriculture. However, while Howard’s Garden City combined the elements of town and country in order to provide the working class with alternatives to farm life or crowded urban living, the Van Sweringens designed Shaker Heights for the affluent. They kept a tight grip on the architectural design of each home and reserved the right to reject any plan that did not adhere to their ideal.

The Van Sweringen brothers envisioned the community with large lots, winding boulevards and plenty of green spaces – a suburban retreat from the industrial city center. They built model homes and allowed ample space for schools and churches.

The Better Homes Movement
The Better Homes Movement was launched in 1922 by the well-known women’s magazine Better Homes and Gardens. It set out to prove that moderately priced homes could be built in first class neighborhoods, increasing family protection from unsafe and unhealthy living conditions, while at the same time elevating the character of these residential areas. Further, Herbert Hoover, then the Secretary of Commerce, believed that the construction of better-built houses was “a civic and economic asset to the community” and made possible “a higher and finer type of national life deriving its strength from well-managed, self-reliant homes and wholesome family life.” (Sounds like today’s green mantra, right?) The Shaker Heights Master Model Homes were built in keeping with these lofty goals and served as an example to Clevelander’s that an attractive home in a safe neighborhood was an attainable goal.

A backyard view of Green LakeThe Gracious Gardens of Shaker Heights
Naturally, garden design during this time period adhered to the same philosophy of “form following function”. Not only were the gardens of Shaker Heights an extension of the architectural design of each home and an expression of an individual’s private status, but as people adopted more active lifestyles, the landscape surrounding their homes provided residents with “outdoor rooms” to enjoy the healthful benefits of nature. Further, the planned parks and green spaces added aesthetic value to the community and provided residents with additional opportunities to enjoy their natural surroundings. (This seems so logical! Makes you wonder how urban planning ever got so off track.)

Over a century later, much remains the same in the “garden city” and the Gracious Gardens Tour was a rare chance to step back in time and experience life during the early twentieth century, while also observing the latest ideas in modern landscape design. I think the original owners would be pleased to see how their beloved homes have been preserved.

Homes featured in the 2014 Gracious Gardens Tour were as follows:

A Meade & Hamilton Mansion

A Meade & Hamilton Mansion

Zen-sationsal!
The first house on the tour was a magnificent Tudor Revival complete with the original English perennial garden that concealed a hidden surprise behind a wall of manicured evergreen hedges. A red torri (a traditional Japanese gate) was the first to clue to the delightful Japanese garden beyond. Winding pathways and a meandering stream divided traditional plantings of Japanese maple, rhododendron, azalea bushes and bonsai specimens to create serene vignettes – perfect for a peaceful getaway.

Outdoor Rooms with a View
My next stop was a stately home on Green Lake featuring well-placed porches and patios that created outdoor living spaces amid lush perennial beds of roses, astilbe, lupine, peonies and a variety of giant hosta plants. The highlight of this property was the backyard that sloped to the lakefront where a gazebo provided a tranquil place to enjoy the view.

Hidden Treasures, Hidden PleasureFCBlog_Golf
Next up was a majestic Meade and Hamilton mansion featuring plenty of green space to experience and enjoy. Lilac trees framed a welcoming statue of St. Ignatius at the entrance to a pear tree allee. Gravel pathways criss-crossed through an expansive back lawn to reveal a sunken garden, water feature, private patio and a putting green complete with sand traps. Wow! Suits my taste to the t (or tee, depending on your perspective).

Classic English Cottage LivingFCBlog_House 4
The fourth stop on the tour was a departure from the first three locations. I enjoyed the appealing mix of traditional and modern elements that complimented this classic English cottage. Formal arrangements of boxwoods, topiaries and lush planters overflowing with annuals, blended nicely with the updated, yet traditional design of the home. However, all formalities were dropped as the brick-lined circular drive gave way to a crushed gravel path leading to the backyard. A patio complete with a porch swing and pretty pillows was set amidst plantings of roses, hydrangea, iris and a lavender hedge. A guesthouse and potting shed provided additional space to enjoy the gardens, giving the property a relaxed, bed & breakfast vibe. The icing on the cake? The homeowners … who provided visitors with pleasant conversation, lemon flavored ice water and cookies. Nice!

Poolside Permaculture
FCBlog_Private Pool & PergolaMy final stop was the horticultural highlight of my tour. Every inch of this summertime oasis was covered with dramatic combinations of colors, textures and blooms. The backyard featured an azure swimming pool flanked by a rose-covered pergola that housed a Jacuzzi framed in stone. Elegant beds of permaculture, including native plants, pollinators, edibles, organics and more, surrounded the pool. Proof that going green can be gorgeous!

There were two more stops on the tour, but I was running out of time and due at a gathering across town. The sixth location was a beautifully landscaped home set back in the woods, with perennial gardens surrounding a curvilinear pool. The last stop was the Unitarian Church that featured a “nibbling garden” of tasty edibles like asparagus, persimmons and berries. This unique garden was created by a large group of volunteers and donors from the congregation. The Unitarian belief in the Interdependent Web of Life served as an inspiration to what is now one of the largest permaculture gardens in Northeast Ohio.

All in all, I had a wonderful afternoon and learned a lot. I met a nice group of people and left with many new ideas that I want to try in my own gardens. But as I pulled away from the last house, it occurred to me that many of our “new” ideas about sustainability and “going green” aren’t new at all. The seeds were sown long ago and then in many cases abandoned and neglected in the name of progress. But not here.
FCBlog_Garden Cat
Today, Shaker Heights is still known for its strict building codes and zoning laws, which have not only helped to preserve the community’s housing stock and historical significance, but also retain the original gardens and green spaces that make this such a special place. As a result, approximately 75% of the city is listed on the National Register of Historic Places as the Shaker Village Historic District.

Once again, nearly 100 years later, this city serves as an example to Clevelander’s and people everywhere, that an attractive home in a safe and healthy neighborhood remains an attainable goal.

Spread the word… let’s make it so.

Thanks for reading.

Elizabeth


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Cleveland’s Oldest Publicly Owned Market

As populations migrate to city centers and sustainability has hit the mainstream, the demand for fresh, affordable and readily available produce in urban areas continues to grow. In response to this dual shift in the American mind-set, innovative ways to produce and distribute food closer to consumers are cropping up in cities across the country and around the world. Urban gardens are greening empty lots, not only providing local residents with fresh fruits and vegetables, but also creating jobs and the opportunity to learn new skills. Rooftop greenhouses are emerging as an efficient way to maximize freshness, while minimizing the carbon footprint of produce transportation costs. Local farmer’s markets are also gaining popularity, offering city-dwellers better tasting produce with greater nutritional value. Buying local just makes good sense, both economically and ecologically.

Great idea. Why didn’t we think of it sooner, right?

Well, in Cleveland, this idea is hardly new. In fact, the West Side Market has been providing the city and its surrounding suburbs with affordable, locally grown food for over 100 years.

A couple of months ago, I wrote an article on “food deserts“, a term used to describe urban neighborhoods and rural towns without ready access to fresh, healthy, and affordable food. I received tremendous response and interest on the topic. In the meantime, my daughter Sarah, who is studying Integrated Marketing and Environmental Science at John Carroll University, created an excellent photo feature of Cleveland’s West Side Market. I feel her journalism project captures the true essence of what this landmark means to our city… both as a healthy resource of fresh food for some and also a refuge for many more. I would like to share her article with you here:

The West Side Market
by Sarah Milli

page-0The West Side Market, Cleveland’s oldest publicly owned market, has been a one-stop grocery shopping experience for Clevelander’s and tourists for over a hundred years. Located on the corner of West 25th and Lorain Road in what is known as Ohio City, this market contains everything from fresh meat to local seafood, fruits, vegetables, candy, bread and much more. It is a hub for Cleveland businesses and possesses an abundance of rich culture and heritage. Whether it is tourists from out of town or people who have lived in Cleveland their entire lives, the West Side Market is a bustling place to get groceries or grab lunch. The market has been recognized by the Travel Channel and Food Network for its unique market-shopping experiences and ethnic food selection. In the market’s centennial year, it was estimated to have had close to a million shoppers come through its doors.
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The West Side Market is open on Monday, Wednesday, Friday and Saturday and offers the true feel of market shopping. Anthony Sudano, a local Cleveland resident states, “I come to the market a few Saturday’s out of the year to get fruits and vegetables. It’s a great opportunity to buy locally and spend the day with friends and family.” During the week, the usual shoppers who return to buy their weekly groceries take advantage of smaller crowds and better parking, whereas a Saturday shopping experience can be crowded with people wanting to grab lunch before an Indian’s game or spend their day in the city. The Market is essentially funded through each business and organized by the Market’s office. Each vendor pays for their spot, inside or outside the Market, and the cost varies on the size of their stand.
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“A little help from the homeless”, are words that can be heard shouted outside the West Side Market by a homeless man named Raymond Jacobs and other homeless people living in the Cleveland area. Jacobs, a Cleveland “resident of the streets” can be seen and heard selling newspapers in order to raise money for himself and other homeless people living on the streets of Cleveland. But this newspaper, unlike The Plain Dealer or Sun Newspaper is completely composed of articles and columns written by homeless people. “We stand outside the market here because we know it’s a place that Clevelander’s come every week to buy their food”, says Jacobs. “We want shoppers to know we’re doing something to get donations from people instead of just begging.” This newspaper called “Cleveland Street Chronicle” has been around for more than 20 years. What started out as photo flyers and stories of the lives of each homeless person, turned into a small newspaper filled with stories of all local Clevelanders. Jacobs stated that to write for the paper, contributors must be drug and alcohol free, an incentive that the money earned from the paper would only be used for necessities such as food or clothes.
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The West Side Market, being around for more than a hundred years, has become many Clevelander’s source of livelihood, fresh food, and civic pride. John Busch, 82 years old and born just down the street from the market on Franklin Avenue, has been buying his groceries from the market for 65 years. Busch said that his favorite stand in the market is Foster’s Meats, the stand pictured to the right. “Honestly, they are all my favorite”, said Busch. “The market has everything I need from meat to cheese, chicken, steak, and vegetables. The best part is that I know my food will be fresh.” Many West Side Market shoppers like Busch return to the market each week to buy food for their families because of the freshness of the produce and to support local Cleveland businesses.
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Classic Seafood, one of the market’s more recent stands, opened up six years ago and is one of the few stalls at the West Side Market that offers a wide variety of fresh and local fish. They pride themselves in the selling fish from Cleveland’s own Lake Erie, as well as seafood they have flown in overnight from Pacific and Atlantic regions. While they have a wide range of ocean selections such as shrimp, scallops, cod, caviar and mussels, they also offer the local catch of catfish, perch, walleye, and white bass. Many of the workers at this stand have extensive culinary training and pride themselves in the freshness of their seafood. Anthony Cunningham, 19 year-old Cleveland resident and newly hired employee of Classic Seafood stated, “I have learned a lot working at the market and dealing with people who know their seafood.”

I want to thank Sarah for allowing me to use her photo essay on Teach Green. I appreciate her power of the pen and keen eye for human interest stories. We hope to work together more often in the future.

In a speech on November 13, 1974 (40 years ago) at a meeting of the Organisation for Economic Co-operation and Development in Paris, Moses Henry Cass, the Australian Minister for the Environment and Conservation cautioned, “We do not inherit the Earth from our ancestors; we borrow it from our children.” It is up to us to teach them how to take care of it. I believe that providing them with a place to test their ideas and find their voice is a step in the right direction.

Thanks for reading!

Elizabeth


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The Seiberling Legacy: One family’s passion and purpose helped to shape the landscape of America

The Manor House

The Manor House

In the spring of 1912, F.A. and Gertrude Seiberling traveled to England, along with their adult daughter Irene and New York architect Charles Schneider, to seek inspiration for the Tudor revival-style home they were planning to build six miles northwest of Akron. The founder of Goodyear Tire & Rubber Company and his family had completed a tour of some of the oldest manor houses and castles in the country and were scheduled to return to America on April 10 aboard the maiden voyage of a fabulous new luxury steamer leaving out of Southampton bound for New York City. Just before departure, their British guide suggested they delay their return in order to visit a 300 year-old manor house that was being razed not far from London. Sir Walter Tyndale, a notable European painter and illustrator, had helped them to gain access to many fine estates that were not ordinarily open to the public and he felt this particular home, in the midst of deconstruction, would give them unique insights into the underlying framework of a typical English structure from that time period. The Seiberlings heartily agreed and delayed their travel plans as a result.

Imagine their stunned shock when, days later, headlines of the London newspapers screamed of unprecedented tragedy in the North Atlantic. The Seiberlings had originally been booked to return aboard the Titanic and they owed a debt of gratitude to Sir Walter’s last minute suggestion that turned out to be providential for many reasons. The decision to extend their trip not only may have charted a new course for the fate of the Seiberling family, but also the completion of Stan Hywet Hall & Gardens and the legacy that would include future conservation efforts of the natural spaces within the Cuyahoga Valley corridor between Akron and Cleveland, and millions of acres of wilderness in the western states and Alaska.

The Seiberling entourage returned home later in May aboard the RMS Lusitania to begin work on their family home that would prove to be a flagship of a more durable sort.

Family History
The Seiberling family has been connected to the land since Nathan Seiberling brought his family to Summit County in 1831. He prospered in the growing community and fathered 15 children. His oldest son John Franklin possessed similar entrepreneurial spirit and became an inventor and manufacturer of timesaving agricultural equipment. John Seiberling’s mower-reaper invention allowed for an increase in productivity to meet the demands of the Civil War, despite the loss of farmers and laborers who served in the army. In 1865, Seiberling moved his operation north to Akron, where good rail and canal service greatly enhanced distribution capabilities. By the last decade of the 19th century, he had become the richest man in Akron.

John Franklin had eleven children and two of his sons, Frank Augustus (F.A.) and Charles W. inherited their father’s business acumen and became involved in the family enterprise. Unfortunately, the farm machinery company was a casualty of the severe depression of the 1890’s. However, F.A. rebounded from this temporary setback and decided that the rubber tire industry had greater potential. In 1898, he founded Goodyear Tire & Rubber Company, named for Charles Goodyear who invented the vulcanization process – the hardening and strengthening of rubber – in 1839. As popularity of the automobile skyrocketed, so did F.A.’s income, reaching $3 million per year by the late 1910’s.

The Gilded Age in Northeast Ohio
A variety of factors played a role in the Northeast Ohio’s rise to prominence. Strategically positioned on the Great Lakes, the area provided easy access to an abundance of natural resources, and improved transportation infrastructure placed the cities of Cleveland and Akron at the epicenter of industrial innovation.

Rapid economic growth after the Civil War brought about a convergence of business genius that contributed to a surge of unprecedented wealth for a select group of entrepreneurs. Men like Henry Ford in Detroit, John D. Rockefeller in Cleveland, Andrew Carnegie in Pittsburgh and Seiberling in Akron, saw the long range potential for new products and services in post-war America. They were a fellowship of fierce competitors, determined in their pursuit of financial success and influence. These men operated on a grand scale, thriving on the risk and excitement of business interests, as well as enjoying the rewards of luxurious living that their business success provided. They were famous for throwing extravagant parties and building palatial homes.

The Seiberlings, however, were determined to build more than just a rich man’s showplace. They wanted to create a gracious gathering place for family, friends, and industrial, cultural and political figures of the time. F.A. began to accumulate property in an area he explored as a youth and eventually amassed a huge parcel of land six miles northwest of the city, atop one of Akron’s seven hills overlooking the Cuyahoga Valley. His wife, Gertrude, enrolled at Buchtel College (now the University of Akron) and took courses in interior decorating, landscape architecture and other related courses in preparation for the project. After considering a wide variety of proposals including an Italian villa, a colonial farm and even a French chateau, they chose to build a Tudor revival-style country home recapturing the spirit and quality of medieval craftsmanship, rather than replicating some of the opulent styles that had come to be associated with the Gilded Age. They named their new home Stan Hywet (pronounced HEE-wit) meaning ”hewn stone ” in Old English, originally chosen because there was a sandstone quarry on the property.

The Manor House
When the construction of Stan Hywet Hall was complete, it was the largest home in Ohio measuring 64,500 square feet and included more than 65 rooms, 23 bathrooms and 23 fireplaces. In keeping with their commitment to health and physical fitness, they also installed an indoor swimming pool known as the “Plunge”, a four-hole golf course, walking and horseback riding trails, two tennis courts and an indoor gymnasium and bowling alley in the basement.

The Stage just outside the great Music Room where outdoor performances were held for friends and family.

The Stage just outside the great Music Room where outdoor performances were held for friends and family.

Remarkably, each room was designed to be unique, decorated with the finest antiques and furnishings from around the world. The Music Room with 18-foot-high molded plaster ceilings, crystal and amber chandeliers and fine oak paneling was the place where the Seiberlings hosted grand parties and family gatherings. On a stage at the far end of the room, they entertained guests with Shakespearian plays, concerts and recitals. The South Terrace doors extended the room outside and into the surrounding gardens.

The Gardens

The Birch Tree Allee leading to the Tea Houses

The Birch Tree Allee leading to the Tea Houses

The exterior living spaces were impressive in their own right. Architect Charles Schneider worked closely with the renowned landscape architect Warren Manning, whose extensive knowledge of horticulture and plant specimens was also utilized in such notable projects as the Chicago Columbian Exhibition of 1893, the planting design of George Vanderbilt’s Biltmore Estate and William Gwinn Mather’s Gwinn Estate in Cleveland’s Bratenahl Village on the shoreline overlooking Lake Erie.

Both men paid close attention to architectural details to ensure the elements of nature were experienced around the home, and also from within. The position of doors and windows, even the position of the house itself, set in accordance with the summer solstice, ensured maximum appreciation of nature. A 550-foot long birch tree allée was designed to connect the north end of the manor to twin Tea Houses that overlooked the Lagoon, where the Seiberling family would swim, fish, and canoe in the summer months, and ice skate in winter. A corresponding London Plane tree allée extended south, leading to a stone underpass that connected to an area known as the Dell, where a rim of rock ledges formed a natural amphitheater amid a clearing in the old-growth forest.

The Japanese Garden

The Japanese Garden

Directly behind the house, a winding Japanese Garden descended the bluff and a walled English Garden was designed and installed by the legendary Ellen Biddle Shipman, described by Manning to be “one of the best, if not the best flower garden makers in America.” Shipman worked with Gertrude Seiberling to create a hidden garden reminiscent of the classic English children’s novel, The Secret Garden by Frances Hodgson Burnett. When completed, it was said to be Gertrude’s favorite refuge and the place where she went for solitude, and to spend time with her children.

The English Garden by Ellen Biddle Shipman

The English Garden by Ellen Biddle Shipman

Manning designed many other structures to support and complement the estate including a Carriage House, Gate Lodge, and a Gothic-style Conservatory, used for fruit and flower growing, as well as a green retreat during the long winter months.

Mr. Seiberling once insisted, “We will have in our new home something for everyone no matter on what plane they approach it, whether physical, intellectual or spiritual.” True to his word, F.A. shared his new home with extended family, a circle of community friends, business associates, political figures and dignitaries from around the world.

Early Community Efforts
The period from 1910 to the early 1920’s was characterized by social, economic and political unrest that challenged traditional notions of class structure. During this time, the city of Akron had tripled in size and poor planning led to the construction of crudely built houses on small lots with a lack of amenities such as schools, parks and playgrounds. Working-class neighborhoods were notable for their congestion and grim appearance. Although Stan Hywet stood as a symbol of the traditional elite, the Seiberlings used their passion for the natural world to soften the harsh realities of the tumult that existed elsewhere in their community.

Gertrude Seiberling founded the Akron Garden Club in 1924 and also helped to coordinate similar efforts across the country. The exquisite gardens on the Seiberling estate served as inspirational settings for her various gatherings. F.A. complemented his wife’s efforts and became an influential member of the Akron Park Board where he convinced the board to employ Frederick Law Olmsted Jr., the son of the renowned designer of New York’s Central Park and an accomplished landscape architect in his own right, to create a master plan for the community as he had also done for the city of Cleveland. F.A. donated the hillsides on the northern edge of the estate and Sand Run Creek to the Akron park initiative. His gift was the first major tract of land given to create a metropolitan park in the area and some of the most beautiful landscape in the Akron system.

Passing the Torch
John F. Seiberling was the grandson of F.A. and Gertrude Seiberling and lived in the Gate House at Stan Hywet with his father Fred Seiberling and mother, Henrietta. During his formative years on the Seiberling estate, John learned about the natural world from his father, Fred Seiberling. In his biography by Daniel Nelson, A Passion for the Land, Seiberling recalls one particular spring morning in 1926 walking through the woods with his father and sister. Fred “told us the names of the different kinds of plant and trees as we went along…It was a magical, eye-opening experience. It left me with a new, conscious love of nature.” He also developed a strong sense of ethics and an appreciation of culture from his mother. However, at that time, he knew very little about the world beyond the boundaries of the estate.

Twin Tea Houses overlooking the Quarry where the family enjoyed water sports.

Twin Tea Houses overlooking the Quarry where the family enjoyed water sports.

His parents, with the backing of F.A. and Gertrude, decided he should attend Staunton Military Academy, a college preparatory school in Virginia. There, he grew into a studious young man. He graduated as an honor student and although three of his uncles were Princeton alumni, he attended Harvard instead.

Seiberling flourished in Cambridge and was fascinated with history. The influence of several notable professors, combined with the liberal atmosphere of the university, convinced him of the possibilities of an activist’s role as an agent for change. He graduated from college as a New Deal Democrat and enlisted in the army to serve his country.

The destruction of Europe and the great losses incurred during World War II made a lasting impression on Seiberling. He emerged from the war a decorated officer with an expanded worldview. Upon his return to the U.S., he attended Columbia Law School on the G.I. Bill, graduated with honors and then joined a leading Wall Street law firm. He was married and started a family, settling into big-city life, far from the green-carpeted hills of the Cuyahoga Valley.

During his time in New York, John longed for the green spaces he remembered from his youth and took up downhill skiing and photography to fill the void. He vacationed out west and developed a passion for the Sierra Nevada and the Rockies, beautiful landscapes that strengthened his commitment to wilderness preservation in later years.

U.S. Representative John F. Seiberling
In January of 1954, John accepted a position as a corporate attorney for Goodyear and was drawn back to Akron and the extended Seiberling family. While the city was relatively unchanged, the same could not be said for the state of Seiberling family affairs. Gertrude Seiberling had died in 1946. F.A. continued to live on the estate in poor health. By the late 1940’s, the Seiberling children expressed concern about the future of the estate and began to discuss their options. The personal fortune that had created Stan Hywet was depleted by this time and none of the family members were able to afford the upkeep of the property. With incredible sacrifice, the family agreed that Stan Hywet should pass into the public realm and be made useful to the community, according to their parents’ wishes. The death of F.A. Seiberling in 1955 marked the end of family occupation of Stan Hywet Hall, but only the beginning of a family legacy that would last to the present day.

The Seiberling’s presented their dilemma to the community who responded with great interest. A group of volunteers was assembled to study the feasibility of converting the estate into a museum. On April 29, 1956, the Stan Hywet Hall Foundation and a board of trustees were formed and the estate became a non-profit entity. John Seiberling handled much of the legal work for the foundation for many years and became a strong advocate for the preservation of many similar buildings of historical significance throughout the country.

During those years, he and his family lived on 18 acres a few miles north of the original Seiberling estate in the town of Bath. His neighbors were actively involved in efforts to save the Cuyahoga Valley from developers and environmental degradation and introduced him to their cause. John Seiberling became passionately involved at this local level, fueled by fond memories of the forests and fields he had experienced in his youth.

In 1968, Seiberling decided to run for Congress, partially in opposition to the Vietnam War, but also with the conviction to reform Congress and ensure that public resources were directed to domestic issues. Seiberling used his position in Congress to push through legislation that would not only save the Cuyahoga Valley, which would eventually become Ohio’s only National Park, but he was also instrumental in creating 100 million acres of parks and wildlife refuges in Alaska and additional protected lands in national forests across the United States. As Chair of the House Subcommittee on Public Lands, he helped to create urban parks and promoted wildlife protection as the best approach to public land management.

The Cuyahoga Valley National Park
Today, the Cuyahoga Valley National Park (CVNP) encompasses 33,000 acres between Cleveland and Akron and is one of the most visited parks in the system with over two million visitors each year. Outdoor recreational opportunities include biking, golfing, hiking, skiing and riding on the Cuyahoga Valley Scenic Railroad. The park is the summer home to the Cleveland Orchestra at Blossom Music Center, which also hosts a variety of concerts featuring rock, jazz and country music in an open-air amphitheater and sweeping lawn that together can accommodate over 19,000 people.

The barn at the Inn at Brandywine Falls in the CVNP

The barn at the Inn at Brandywine Falls in the CVNP

Historical buildings and structures have also been preserved within the boundaries of the park, such as Hale Farm & Village, remnants of the Ohio & Erie Canal and working farms that represent the rural heritage of the Cuyahoga Valley. In 1999, the CVNP established “The Countryside Initiative” to rehabilitate historical farms within the park, supporting a new generation of farmers and also educating the general public on the history of the family farm.

CVNP_BWFalls_FallsMost importantly, the land, its habitats and cultural elements have been preserved and offer a unique glimpse into the origins of the Cuyahoga Valley and also the growth of our nation. From the glacier-scarred landscape before settlement, to early farming efforts of the nineteenth century, as well as the developments of our transportation infrastructure and modern day recreation facilities, the natural and cultural history of the area is protected for all to experience, explore and enjoy.

Stan Hywet Hall & Gardens
Stan Hywet Hall & Gardens still stands just beyond the southern border of the park and is open to the public. The Seiberling flagship is a symbol of the past, but with a renewed present-day purpose. Set on 70 acres amidst a sea of rhododendron and flowering trees, the Manor House remains “a place with something for everyone”, just as the Seiberlings envisioned it, and maybe even more than they could have imagined.

Stan Hywet has become a center for programs emphasizing nature and the virtues of outdoor activities, with a variety of exhibits that highlight the historical, cultural and horticultural aspects of the early 20th century. However, it is more than just a museum. Couples come to the estate to exchange wedding vows in the Dell, or the English garden or on the West Terrace & Overlook. Shakespeare is still performed on the grounds in an outdoor theater near the Lagoon. Children play on the Great Lawn and search for hidden treasure in a game called “geocaching”, using GPS technology and portable hand held devices. Teachers bring students to the estate to learn about a variety of subjects, including science, local history, literature and more. Each season, visitors come from near and far to experience the legacy that the Seiberlings left behind.

The Legacy Lives On

Western Vista Overlooking the Cuyahoga Valley

Western Vista Overlooking the Cuyahoga Valley

As I stood at the front entryway on a recent visit to Stan Hywet Hall, I glanced up at the visionary statement etched into the family crest nearly a century ago. “Non Nobis Solum” (Not for Us Alone). I stepped across the threshold and my gaze was immediately drawn past the finery of the Great Hall and through the open rear door to the vista of the Cuyahoga Valley. I was reminded that, in word and deed, the ideals that inspired one family to make a difference, are as relevant today as they were then. Their passion for nature has truly been a gift bequeathed to us all.

Elizabeth


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Interview with Cory Ramsey, Manager of Equine Programs at Achievement Centers for Children’s Camp Cheerful – Connecting with Nature on Horseback – Part Two

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April is National Autism Month. Autism is a neural development disorder characterized by both verbal and non-verbal communication impairments, hyper focus on narrowly restricted areas of interest and repetitive speech patterns and behaviors. The number of children diagnosed with autism has been increasing dramatically since the 1980’s and the prevalence of children on the autism spectrum is currently thought to be approximately 1 in 88.

Typical treatment programs focus on behavior modification, structured teaching, speech and language therapy and social therapy. Various medications are also used to treat problems associated with autism spectrum disorders. However, there is currently no known cure.

Many alternative therapies are available, including therapeutic riding programs. While research into equine assisted therapy is fairly new, anecdotal evidence shows that the effects of horseback riding on the behavior of autistic kids is often so powerful, that some children respond in ways that cannot be accomplished in any other setting. Equine therapy also provides therapeutic benefits to children with a wide range of other mental, physical and behavioral challenges as well.

I recently had the chance to sit down with Cory Ramsey, Manager of the Equine Programs at Camp Cheerful in Strongsville, Ohio, to talk about their therapeutic riding program and the benefits of providing kids with meaningful experiences in nature.

Elizabeth: Thank you for taking the time to talk to me today.

Camp Cheerful has a long history of providing outdoor recreation to children with disabilities. However, the equine program has been a more recent addition to your camp programs, correct?

Cory: Yes. Camp Cheerful always had farm animals here, including horses, but they formally became a therapeutic riding center in 2005. The program originated from families that were looking for the option of equine therapy and the camp staff recognized the need to formalize it. They made the decision to become an accredited riding center and started fundraising to build the barn. They went through the accreditation process with NARHA (North American Riding for the Handicapped Association), which is now PATH (Professional Association for Therapeutic Horsemanship).

Elizabeth: Exactly how does a riding center become accredited?

Cory: PATH has standards for all accredited centers that are members. We are required to be in compliance with the treatment of the horses, the safety of the client, instructors and the volunteers. The standards also include the certification process for instructors. They have to complete a written test, a lesson plan and teach a mock lesson to other students. They are required to physically ride a horse and are tested for their riding skills as well. Instructors also need to gain overall knowledge of cognitive, physical, emotional and behavioral disabilities so that they can better understand and serve the client. PATH does a preliminary site visit for the initial accreditation and then they come back every five years to ensure the standards are maintained.

Elizabeth: Were you a part of the program since its inception?

Cory: No. I came a year later.

Elizabeth: What led you to Camp Cheerful?

Cory: I was looking for a career path that would allow me to follow my passion, which has always been horses and children. About a year after the program started, I heard they had an opening for a Volunteer Coordinator, so I applied for the position and started out working part-time.

Elizabeth: It takes a lot of volunteers to keep a therapeutic riding program running smoothly. One rider may require as many as three volunteers. I have always been amazed by the commitment and loyalty of the Camp Cheerful volunteers who return year after year to help out. I know you have since passed the responsibility of Volunteer Coordinator along to others, but you were the one who initially established and managed this incredible group of people. What’s your secret?

Cory: Well, of course I’d like to take the credit, but in reality, it is just a matter of connecting with people. Initially, volunteers will approach us for their own reasons. Whether it’s that time in life to give back, whether they’re required to do service hours for school, have extra time on their hands or maybe they just love horses. There is something that initially draws the person to Camp and to our program.

Once they’re here, I try to discover their interests, and cultivate those interests over time. So if there is someone that has always loved horses and never had the chance to be around them, I try to bring them in and help them to learn about the horse. Sometimes a student comes to do service hours for school and he or she may only need eight hours …and four years later they’re still here. I absolutely cannot take any credit for that. I attribute it to many things… the relationships that the volunteers have with the riders and also the bonds that are built between volunteers.

Ultimately, I think it’s important to create a good positive culture so people feel welcome. They all come with different degrees of expertise in different areas and so we always want to make sure people are comfortable here and don’t feel intimidated. I try to bring everyone in and work to their strengths, help them with their challenges and educate them in areas that they have interest in.

Elizabeth: Do they need special training?

Cory: We provide a two-hour orientation to make sure that the program is what they are expecting. I always like to say that the orientation is their opportunity for an out. Volunteers must be age 14 and older and be able to walk for an hour. We also want to make sure that people understand the scope of the environment that they will be working in, and that they have the maturity to handle certain behavioral challenges.

It’s amazing. There are families that become really close to certain volunteers. Some relationships have started here and continue on outside of Camp. Sometimes, part of the reason that the rider continues to participate in the program is due to a particular volunteer and part of the reason a volunteer continues to help out is because of the rider. Once they’re hooked…they stay.

Elizabeth: That’s what you want, right?

Cory: Yes. I love it!

Elizabeth: There is a growing awareness that working with and riding horses can be physically beneficial to people. I have always loved horses and have been riding for years. When I was younger, I didn’t really think about my relationship with a horse. I was just having fun. It wasn’t until much later that I realized the special bond that I had formed with my horses throughout the years. What about you? How did your relationship with horses evolve?

Cory: I’ve been working with horses since I was about ten. I was the little girl with the horses all lined up on the shelf. My aunt and uncle had a farm with ponies and a horse and I would go out there for hours. When I was twelve, I volunteered at Gibbs Farm, which is now Stearns Homestead in Parma, Ohio. After that, I started riding my aunt’s pony, and then took lessons. Later, we bought a horse…and the rest is history.

Elizabeth: Was there a defining moment in your association with horses where you realized there was more to the relationship between horses and humans than just pure fun?

Cory: I think I had an immediate connection, even before I started riding. I have always felt very comfortable around horses. At first, I played with my aunt’s ponies…going out there to groom and take care of them. I can’t describe it or put it into words, but it was just being around them, more so than the riding, that created the connection.

Elizabeth: One of the misperceptions about equine therapy is that it’s merely a pony ride…that it’s a fun experience for the kids and nothing more. But there are also tangible physical and mental benefits associated with therapeutic riding sessions. Specifically, how does equine therapy help the rider?

Cory: One of the main physical benefits is that the movement of the horse helps build trunk strength in a child with a physical disability. I’ve seen kids be able to sit up taller and reach further. I’ve had a mom that said, “My seventeen year old son can sit up on his bed while I change his shirt, and he’s never been able to do that in his life.” She attributes his progress to riding.

For our kids on the autism spectrum, there are also psychological benefits to riding. These kids can be in an escalated state of behavior prior to getting on the horse for a variety of reasons. But once they are mounted, the swaying motion of the horse’s gait lulls them into a calmer state and allows them to focus more clearly. I have seen quite a few transformations. We support the child, but really it’s the horse and the rider that are creating that connection.

Elizabeth: The parent of a child with a disability might ask how they can be sure that equine therapy is right for their child. Is there some sort of evaluation process that occurs before kids are admitted into the program?

Cory: Yes. Initially, we do a telephone intake and ask them a series of questions to make sure that we are able to serve their needs. Then, we have the family come in, tour the barn and at this time we fit the child for a helmet. For some of our kids with sensory issues, wearing a helmet can be more overwhelming than being in the barn with a horse.

During the physical intake process, we have them ride a horse for about fifteen minutes. At the conclusion of the evaluation ride, we sit down with the family to determine if this is a beneficial activity for their child. Once that’s gone well, we invite them into a time slot for a session of nine weeks. Throughout the nine-week program, we take progress notes and make sure that were meeting and adjusting goals that were set from the beginning. The family can be looking for social interaction for their child, conquering a fear of animals, increasing trunk strength or maybe just pure recreation. Sometimes, for a child who is in therapy all week, parents find that horseback riding is a way for them to have a release, make some friends, and do something fun that other kids can do.

Elizabeth: With regard to autism, you recently built a sensory trail in the woods behind the barn, which seems to be particularly beneficial to riders on the autism spectrum suffering from sensory integration issues that make it difficult for them to understand their environment. What is a sensory trail and how does that support the equine therapy program?

Cory: The sensory trail is designed to provide riders with a horseback riding experience that also stimulates their sense of sight, hearing and touch. We take them over a wooden bridge that makes a “clippity-clop” sound when the horse walks across it. There are different types of footing such as gravel and sand that the rider can hear and feel as the horse walks. There are tactile stations that are set up along the trail with various textures to stimulate the rider’s sense of touch and keep them interacting. The sensory trail also has fun activities to intellectually challenge kids, as well as provide them with the physical benefits of being on the horse.

Elizabeth: Was there a reason for building the trail in the woods rather than putting it right next to the barn?

Cory: It’s just an area to expand and offer more. The kids benefit from being outside. So by placing the sensory trail in the woods, we combined the therapeutic riding lesson with the experience of being in nature.

Elizabeth: Even in the 1940’s, the founders of Camp saw the benefit of exposing kids to nature. Times have changed. Television, computers and video games take up a lot more free time. What do you see as some of the positive effects of nature on kids here at Camp Cheerful?

Cory: One of the biggest benefits is that we get them outside. We’re able to point out deer, geese and all sorts of wildlife when we take them on trail rides. We do scavenger hunts, where we pick up leaves and look for wildflowers. We try to do some identification of the plants and wildlife on the property and in the park nearby. But as I mentioned, because a lot of our clients are in therapy all the time, Camp provides a welcome relief from that structured environment. In a camp setting, they’re outdoors and also reaping the therapeutic benefits of riding a horse. Their trunk strength is engaged, their coordination is engaged, but they are also experiencing nature which soothes many of our riders. When we’re outside, I often ask the class to just be silent and listen. This helps them to concentrate on the swaying of the horse and the sound of their feet on the ground. This seems to relax them.

Camp also gives kids the opportunity and freedom to run around in the fresh air and wide-open spaces, play sports and participate in other physical activities. I think that our kids are seeing less and less of that these days, and it is recaptured here at Camp.

Elizabeth: What types of disabilities benefit from the therapeutic riding program?

Cory: We have kids and adults with physical disabilities such as Cerebral Palsy, Muscular Dystrophy and Muscular Sclerosis. As I previously mentioned, we also have clients on the autism spectrum to varying degrees, and children with behavioral and emotional disabilities.

Elizabeth: There is a sign inside the barn that reads, “Miracles Happen Here Everyday”. Do you have a particular success story that you would like to share?

Cory: Actually, I recall one intake where I was evaluating a child who was about six years old. We had volunteers helping us, so I was able to stand back and watch the evaluation process that was underway. I was assessing the rider for balance, suitability and safety… things like that. As I was observing, I walked over and started talking with the grandmother who brought the child. I noticed she was crying. At first, I was fearful that there was something wrong. I learned that she was crying because her grandson was interacting with the volunteers and starting to talk for the first time. It was amazing! She said, “He’s never tried to form words, and he’s trying to form words right now.”

Elizabeth: What do you attribute that to?

Cory: I think that the riders are enjoying the input that they’re getting from the connection to the horse, and they’re trying to give some sort of a response back.

Elizabeth: Amazing.

Cory: I know. It is hard to put into words.

Elizabeth: I think you put it into words quite nicely. Thank you for your time. It’s always a pleasure to talk to you about the wonderful work you do here.

For more information on Achievement Centers’ Camp Cheerful and the therapeutic riding program, contact the camp office at (440) 238-6200.

The Achievement Centers for Children Camp Cheerful has been providing outdoor recreation programs for children with disabilities since 1947 and was the first camp for people with disabilities in the State of Ohio. Located on 52 acres in Strongsville, Ohio, and set amidst a picturesque valley in the Mill Stream Run Reservation of the Cleveland Metroparks, the camp offers a wide variety of opportunities to get kids outside and active, including the chance to ride a horse.

Other traditional camp activities include hiking, swimming, fishing, canoeing, arts and crafts, nature study activities, games, campfire activities, music and sports. Camp Cheerful also offers a state-of-the-art, fully handicap-accessible High Ropes challenge course during camp sessions. Camp programs include Day, Residential and Weekend Respite Camps, as well as a Camp for Children with Autism.


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Cleveland: The Forest City

The City of Cleveland has had many nicknames over the years. Whether they were used as a hallmark, a trademark, a landmark, or a blemish on its reputation, they each defined an important point in the city’s history and its continual quest for reinvention. Former labels have included, “The New American City”, “The Rock ‘N’ Roll Capital of the World”, “America’s North Coast” and the disparaging and unfortunately best-known epithet, “Mistake on the Lake” after the Cuyahoga River caught fire in 1969. Older titles were “The Metropolis of the Western Reserve” and “The Sixth City”.

Oddly, Cleveland’s oldest designation seems to be it’s most unlikely. The huge manufacturing metropolis hardly seems worthy of the title “Forest City”.  However, the original frontier village, founded by Moses Cleaveland at the end of the 18th century, was once a heavily forested area with lush green rolling hills that sloped to the lakeshore. Ironically, the Old English name Cleaveland means “land of cliffs” or ‘hilly area”, which indeed reflects the topography along the southern shore of Lake Erie within the boundaries of Cuyahoga County.

There is very little account of the primitive people and forests that greeted the original settlers, however records of early surveyors using living trees as property boundary markers provide enough information to reconstruct the nature and content of the landscape. The lands maintained by the Cleveland Metroparks in an extensive system of nature preserves unofficially known as the “Emerald Necklace” are also an excellent resource and encompass old growth forests that look much the same as they did when Moses Cleaveland arrived.

From 1930 -1940, Arthur B. Williams, an ecologist for the Cleveland Museum of Natural History and a park naturalist, surveyed the flora and fauna of the Cleveland park reservations. He found the majority of the trees were American beech, sugar and red maple, red oak, tulip, white ash, basswood and cucumber trees. The soil at the higher elevations was well drained and not only conducive to ample forest growth, but also contained an abundance of wildflowers, ferns, birds and mammals, including Virginia deer, wild turkey, fox, bobcat and black bear.

The floodplains of the Chagrin, Cuyahoga and Rocky rivers supported entirely different ecosystems with plants and trees that could tolerate frequent flooding, such as cottonwood, American sycamore, black walnut, butternut, elm and the Ohio buckeye. An abundance of birds such as the heron, sandpipers and wood duck all sought refuge in and around the rivers. Mammals suited for this type of ecosystem were also present, including squirrels, raccoons, muskrats and mink.

As Cleveland began to grow, many trees were cut down to build new businesses and some of the land was cleared for farming. Industry began to expand and factories cut in to the natural habitats that once flourished in the area.

According to The Encyclopedia of Cleveland History, credit for coining the phrase “Forest City” is widely attributed to William Case, Secretary of the Cleveland Horticultural Society in the 1840’s and also Mayor of Cleveland from 1850-51. Case was a man before his time and organized a citywide campaign to plant shade and fruit trees to beautify the city and compensate for the trees lost to the city’s growing manufacturing industry.

The Forest City also experienced more “new growth” in the 1930’s when Franklin D. Roosevelt’s Works Progress Administration (WPA) planted more than 13,000 trees in Cleveland. According to a tree count in 1940, over 200,000 trees were found in the city and 100,000 more in city parks.

While the origins of Cleveland’s original nickname remain largely forgotten today, the “green” movement has sparked new interest in incorporating more green spaces into urban areas. Cleveland has plans to rehabilitate the parks and beaches in and around downtown areas, allowing better access to the lakefront. Proposals have been made to transform Public Square into a central park and construction is underway on the Mall that includes expansive civic green space according to the original Group Plan of 1903.

Last year on Earth Day, the Cleveland Metroparks planted 95 trees native to Ohio forests to celebrate its 95th anniversary. The park staff and area volunteers will also plant more trees leading up to its 100th anniversary.

Additionally, the City of Cleveland held the first Sustainable Cleveland 2019 Summit in 2009, committed to transforming Cleveland into a “Green City on a Blue Lake” within ten years. The organization plans to integrate sustainability and economic development into future plans for the city that will ultimately maximize investment opportunities in growth sectors such as alternative energy sources and local food production, thus creating new businesses and jobs, and also make good use of our natural resources and human capital. Good progress has been made so far and the goal is to create a sustainable Cleveland by the 50th anniversary of the infamous river fire – once and for all ridding the city of its unfortunate misnomer, ”Mistake on the Lake”.

It seems that the old adage that originally defined Cleveland as “The Forest City”, may very well become one of the precepts that saves it. Time will tell.

Elizabeth